DESIGN THINKING

ひと昔前のモノやサービスの不足が解消され、ユーザーが多様な物事を能動的に選ぶフェーズになり、デザイナーの役目は変化しています。人口減少、グローバル化、資源不足、産業構造の変化、環境破壊など、複合的な要因により、社会の顔つきは大きく変わり、これまでの常識が通用しないことが多くなりました。多様化し、複雑化した社会ではそれぞれのマーケットの特性に合わせて、仮説を立て→即座に形にし→リアルにマーケットの反応をみて→改善点をみつける必要があります。私たちはデザイン思考をあまり難しいことではないと考えています。単純にデザイナーがクライアント様と共に課題解決に向けて、頭だけでなく五感をフルに使いながらプロジェクトそのものに並走する行為だと考えています。

he shortage of items and services of a few years ago has been resolved and users are now in the phase of actively choosing a variety of things, so the role of designers is changing. Due to a mix of factors, such as the declining population, globalization, a lack of resources, changes in the industry structure, and the destruction of the environment, the look of society has changed greatly, with many cases of previous norms no longer being acceptable. Form a hypothesis matching the characteristics of each market in the diversified and more complex society→immediately give shape to these thoughts→actually see the reaction of the market→then you need to find points to improve upon. We believe that design ideas are not something that is too complicated. We believe that it is simply a matter of the designer working towards solutions to challenges and acting in line with the project while using your five senses rather than just your head.